My Saba & Safta (that's Grandma & Grandpa in Hebrew) were originally from Riga in Latvia, they were the original Bella & Jacob. My Grandparents fled Riga in 1937 to live in Israel and I was born to their Israeli son, before he moved to England.

 

My Dad worked every hour and still does even though he is almost 80. He ran a successful wholesale and retail menswear business.  He passed on to me the value of hard work and as a young child he had me and my brothers packing bow ties into cardboard boxes for him. I got paid a penny for every box - my entrepreneurial streak was ignited!

 

I have always been creative and in my late teens set up a hand crafted card business; this was in the dark ages, P. I (pre-internet).  I used to glass paint onto acetate and my cards were really popular. I have a special love for skilled paper craft. Have you ever seen how books are made? Nothing short of sensational. 

 

Having pursued my career ambitions in the corporate world, in my early 40’s I returned,  inevitably, to my first love of originality and creativity.

 

Inspired by my earliest memories of listening to my Saba and Safta speaking Yiddish to each other I realized that I still got ‘a buzz’ when I heard the more popular Yiddish vocabulary on the big screen. This humour is part of my own rich history and it's really funny.

 

I can’t help feeling that sometimes saying it with an Oy Vey, Schlep or Chutzpah is the only way and this is why I developed the original Classics Collection. I knew there ought to be a Grandparent card with the word Kvelling on it, so I designed one.

 

 

I am hoping that much of my misspent school days of doodling and daydreaming, coupled with my funny and sentimental personality stands me in good stead to deliver stationery collections that resonate with my buyers. I have never enjoyed any job so much and I spend a lot of time working on it.

 

I am very new to this industry and learning as I go. Having only just launched in March 2017 I've been overwhelmed with support and encouragement. I've been curated for a show in London called TOP DRAWER where I exhibited in the innovation section for new brands. I'm very chuffed because I'm the first Jewish stationery brand ever to have been curated for the show.

PGBY (Please G-d By You! The Buyers).

 

My Saba & Safta, Bella & Jacob explained that we should always be proud of our Jewish, British and Israeli heritage. As such I have tried very hard to fuse all three by creating products steeped in my rich history and executing them by using the very finest British materials.  Every time I create a card I see the influences of my family, country and culture coming together in a truly original way.

Please come in and take a look around. I hope you find stuff

to make you smile! I am a true believer that sending someone

a card through the post can really make their day.

OUR

STORY

Tamar x

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WHO WERE BELLA AND JACOB?

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Left to Right; Grandpa Harry, Safta Bella, Mum, Dad, Grandma Vera, Saba Jacob (Mum and Dads Wedding, Shenkin Street, Tel-Aviv, Israel 1966)

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Tel: +44 7787 564 324

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E: info@bellajacob.com

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